Building a Profit Producing Database…What Every Marketer Needs to Know to be Successful
Presented by Perry and Rhonda Drake at the Annual Circulation Management Conference, Hyatt Regency, Chicago, June 14-16, 2006
Advertising uncertainties and mounting costs are putting increasing pressure on publishers to develop new revenue streams, and many are looking to their databases as assets that they can leverage beyond list-rental revenue. At this session, you will learn how to create, augment, and leverage a powerful reader database.
Toimages discussed include: