Database Marketing Survey
A survey of industry professionals regarding the maintenance and usage of customer data.
Drake Direct, a database marketing consulting firm, in an effort to gauge satisfaction of direct marketing industry members on the usage of customer information, conducted a follow-up survey to 2,000 industry professionals during the summer of 2006 to their originally published 1999 database marketing survey.
In this survey you will learn:
To see the complete survey including survey details and all tabulated data, simply click on the link below.