A survey of industry professionals regarding the maintenance and usage of customer data.

Drake Direct, a database marketing consulting firm, in an effort to gauge satisfaction of direct marketing industry members on the usage of customer information, conducted a follow-up survey to 2,000 industry professionals during the summer of 2006 to their originally published 1999 database marketing survey.

In this survey you will learn:

• The most popular analytical techiques used by marketers today
• How well marketers keep their customer data clean and up to date
• The usage of tools for dashboard reports and other key customer metrics
• Overall industry satification levels

To see the complete survey including survey details and all tabulated data, simply click on the link below.

 Click here to open complete survey writeup