Demystifying the Modeling Process Through Proper Testing Techniques
Presented by Perry D. Drake at the Annual DMA Non-Profit Conference, Waldorf-Astoria Hotel, New York City, August 17-18, 2005
Did you know that response models are not difficult to implement? They will allow you to reap great rewards in terms of improving response to weak lists, penetrate lists that are typically off limits, or determine which names on a list are most likely to yield a higher lifetime value than others. The benefits and applications of modeling are ultimately limitless.
At this easy to understand “how-to” session you will learn:
This session is for the marketer who has little to no experience in this arena and has a desire to better understand the benefits for their organization.
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