Secrets of Test Design and Analysis
Presented by Perry and Rhonda Drake at the DMA 2006 Annual Conference and Exhibition, San Francisco, CA
At this session you will learn the various secrets of developing, executing and analyzing your testing program so that sound marketing decisions are made every time, guaranteed. You will hear various hints and tips on how to get the most out of your testing program within a set budget or one that is facing cuts. This session is for anyone who wishes to learn how to test smarter and wiser, thereby maximizing their testing ROI.
In particular you will learn:
This is an informational session geared for marketing managers and directors.