The Data Warehouse: Your Key to More Profitable Customer Data
Presented by Perry and Rhonda Drake at the Business Publishing Conference and Expo, New York City, Monday March 10, 2008Today your value is in your customers and in your relationship with them. Marketing databases or data warehouses are a must for publishers with multiple titles and products (online and off) to more efficiently and profitably service customers and prospects. This session will explore everything from why you should build a marketing database (including key profit drivers and quantifying return on investment) to who should use it, what is should do with what data, how it should be implemented and more. This was a panel discussion. |