Building Lasting Customer Relationships - A Case Study from Business Week

Presented by Rhonda Knehans Drake at the Annual DMAW Conference and Expo, Washington DC, May 4, 2005

An in-depth analysis of a well-established magazine publisher identified its introductory subscribers who would renew at acceptable rates.

At this session Rhonda revealed how the buidling of a new regression model enabled Business Week to reallocate its mailings and make its renewal efforts far more efficient and profitable.

Click here to open presentation

Return to Listing of All Articles     Return to Home Page