Election 2012 Social Media Barometer Dashboard for Candidates Obama and Romney [INFOGRAPHIC] As the 2012 election season ramps up, we find ourselves viewing various polling data which purportedly convey who is dominating the race. Rarely do the news outlets report on all the social data available to help interpret other underpinnings of the race dynamics …
The Data Revolution and the Impact on Higher Education An Adobe Educational Series Hosted by Perry D, DrakeApril 5, 2012 Perry Drake was invited by Adobe to hold a webinar discussing the impact that the swell of marketing Data is having on current university marketing programs and curriculum. Perry discusses how NYu’s digital marketing programs …
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Protecting Your Greatest Asset: Your Audience Data Panelist Rhonda Knehans DrakeA Webinar Hosted by Target Marketing, March 8, 2011 Whether you’re a consumer, business-to-business, association or any other type of publisher, you know that your most valuable asset is your customer data. It’s also your responsibility to protect it! Maintaining large amounts of customer data …
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The Marriage of Market Research and Market Analytics Presented by Rhonda Knehans Drake at a market Research Association dinnerheld in New York City, February 16, 2011 This presentation focuses on the past, present and future of market analytics as it related to market research; How these approaches to understanding the customer are converging; Exploring how …
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The Nuts and Bolts of Database MarketingWhat Every Marketer Needs to Know to be Successful in this New Digital Era Presented by Perry at a Direct Marketing Association Luncheonheld on Long Island, New York, June 17, 2010 We build a marketing database for one main goal – to gain a better understanding of our customers …
REACH MAKES GEOGRAPHICAL TARGETINGRELEVANT FOR E- MAIL By Elena Bond The following article, written by Elena Bond, a senior marketing analyst at Drake Direct, appeared in the 2009 Essential Guide to Email Marketing published by RR Donnelley.It provides direct marketers with some thoughts on better targeting email communications geographically. We are constantly inundated with the …
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The Data Warehouse: Your Key to More Profitable Customer Data Presented by Perry and Rhonda Drake at the Business Publishing Conference and Expo, New York City, Monday March 10, 2008 Today your value is in your customers and in your relationship with them. Marketing databases or data warehouses are a must for publishers with multiple …
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Current State of SEM Education in the Universities A Roundtable Discussion with Professor Perry D. Drake, Summer 2007 Search Marketing Standard magazine interviewed Professor Perry Drake to understand the state of SEM education in Universities throughout the U.S. This interview was conducted in an effort to better understand current course offerings related to SEM and …
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Demystifying Databases Why and How to Build a Profit Producting Data Warehouse Perry and Rhonda Drake of Drake Direct wrote an artilce for Publishing Executive Magazine to help readers understand the steps and issues involved around the build of a marketing database. This article appeared in the May 2007 isssue We build a marketing …
Database Marketing SurveySummer 2006 A survey of industry professionals regarding the maintenance and usage of customer data. Drake Direct, a database marketing consulting firm, in an effort to gauge satisfaction of direct marketing industry members on the usage of customer information, conducted a follow-up survey to 2,000 industry professionals during the …
