Articles

Building a Profit Producing Database…What Every Marketer Needs to Know to be Successful

  Building a Profit Producing Database…What Every Marketer Needs to Know to be Successful     Presented by Perry and Rhonda Drake at the Annual Circulation Management Conference, Hyatt Regency, Chicago, June 14-16, 2006   Advertising uncertainties and mounting costs are putting increasing pressure on publishers to develop new revenue streams, and many are looking …

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Demystifying the Modeling Process Through Proper Testing Techniques

  Demystifying the Modeling Process Through Proper Testing Techniques     Presented by Perry D. Drake at the Annual DMA Non-Profit Conference, Waldorf-Astoria Hotel, New York City, August 17-18, 2005   Did you know that response models are not difficult to implement? They will allow you to reap great rewards in terms of improving response …

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The What, When, Why and How of Renewal Modeling

  The What, When, Why and How of Renewal Modeling Rhonda Drake of Drake Direct wrote an article for Subscription Marketing, a newsletter dedicated to circulation executives on how better leverage subscription renewals via modeling. This article appeared in the July/August 2005 issue Renewal modeling is the one topic that is the most controversial among …

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Building Lasting Customer Relationships – A Case Study from Business Week

  Building Lasting Customer Relationships – A Case Study from Business Week     Presented by Rhonda Knehans Drake at the Annual DMAW Conference and Expo, Washington DC, May 4, 2005   An in-depth analysis of a well-established magazine publisher identified its introductory subscribers who would renew at acceptable rates. At this session Rhonda revealed …

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