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The Art and Science of Constructing Powerful Predictors

The Art and Science of Constructing Powerful Predictors Presented at the NCDM Orlando ’99 Conference and Exhibition by Perry D. Drake and Rhonda Knehans-Drake Perry D. Drake and Rhonda Knehans-Drake presented various techniques used to manipulate and exploit customer data to attendees of the NCDM Conference and Exhibition (Orlando, December 7, 1999). In addition, they …

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The Art and Science of Constructing Powerful Predictors

  The Art and Science of Constructing Powerful Predictors Presented at the NCDM Orlando ’99 Conference and Exhibition by Perry D. Drake and Rhonda Knehans-Drake   Perry D. Drake and Rhonda Knehans-Drake presented various techniques used to manipulate and exploit customer data to attendees of the NCDM Conference and Exhibition (Orlando, December 7, 1999). In …

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