Industry Articles, Presentations, Software, Videos, Books
INDUSTRY ARTICLES AND PRESENTATION
Below is a list of all past database and digital marketing articles, presentations, and cases by Drake Direct. Also provided are links to the Drake Direct blog and twitter feed.
Election 2012 Social Media Barometer Dashboard for Candidates Obama and Romney [INFOGRAPHIC] As the 2012 election season ramps up, we find ourselves
The Data Revolution and the Impact on Higher Education An Adobe Educational Series Hosted by Perry D, DrakeApril 5, 2012 Perry Drake
Protecting Your Greatest Asset: Your Audience Data Panelist Rhonda Knehans DrakeA Webinar Hosted by Target Marketing, March 8, 2011 Whether you’re a
The Marriage of Market Research and Market Analytics Presented by Rhonda Knehans Drake at a market Research Association dinnerheld in New York
The Nuts and Bolts of Database MarketingWhat Every Marketer Needs to Know to be Successful in this New Digital Era Presented by
REACH MAKES GEOGRAPHICAL TARGETINGRELEVANT FOR E- MAIL By Elena Bond The following article, written by Elena Bond, a senior marketing analyst at
The Data Warehouse: Your Key to More Profitable Customer Data Presented by Perry and Rhonda Drake at the Business Publishing Conference and
Current State of SEM Education in the Universities A Roundtable Discussion with Professor Perry D. Drake, Summer 2007 Search Marketing Standard magazine
Demystifying Databases Why and How to Build a Profit Producting Data Warehouse Perry and Rhonda Drake of Drake Direct wrote an
Database Marketing SurveySummer 2006 A survey of industry professionals regarding the maintenance and usage of customer data. Drake
Secrets of Test Design and Analysis Presented by Perry and Rhonda Drake at the DMA 2006 Annual Conference and
Building a Profit Producing Database…What Every Marketer Needs to Know to be Successful Presented by Perry and Rhonda Drake
Conducting Data Audits to Ensure IntegrityBy Perry and Rhonda Drake The following article, written by Perry and Rhonda Drake of Drake Direct,
Time to Check Your Assets Perry and Rhonda Drake of Drake Direct were interviewed by Lisa Yorgey of Target Marketing Magazine
Demystifying the Modeling Process Through Proper Testing Techniques Presented by Perry D. Drake at the Annual DMA Non-Profit Conference,
The Science of Sample Sizes Perry Drake of Drake Direct helped co-write an artilce for Target Tipline to assist direct marketers
The What, When, Why and How of Renewal Modeling Rhonda Drake of Drake Direct wrote an article for Subscription Marketing, a
Building Lasting Customer Relationships – A Case Study from Business Week Presented by Rhonda Knehans Drake at the Annual
The Secrets of Test Design Strategies Presented by Perry D. Drake at the Annual DMAW Conference and Expo, Washington DC, May 4,
Maximizing ROIThrough Proper Testing Techniques Presented by Perry D. Drake at a DMIX Luncheon held at the Yale Club,
Data Mining a Non-Profit File for High Value Donors and Planned Givers Presented by Perry D. Drake and Rhonda Knehans
The Importance of New List Placement in the Merge/Purge ProcessBy Perry D. Drake The following article, written by Perry D Drake, appeared
Best PracticesYour Path to World-Class Direct Marketing Perry and Rhonda Drake of Drake Direct provided input for the following article that appeared
How to Build a Marketing Database and Use it to Get More Sales and Profits Presented by Perry D. Drake in conjunction
How to Move Beyond Exhaustion of Your Acquisition List Options Presented by Perry D. Drake and Rhonda Knehans Drake at the NCDM
Drake Direct has created a free Excel based tool for marketers to help them design and analyze their marketing test results. It also includes a break-even calculator. Various test design and analysis “how-to” videos can be found on Perry’s Youtube channel. Check them out.
Perrys dsicusses various topics including how to use Alexa for competitive analysis, google keyword suggestion tool, interviewing tips for digital marketers, etc. 26 videos in total on many topics.
The definitive marketing data analytics books available today. Used throughout many universities within marketing data analytics programs including NYU. This book also discusses multivariate and factorial test design.