Industry Articles, Presentations, Software, Videos, Books
INDUSTRY ARTICLES AND PRESENTATION
Below is a list of all past database and digital marketing articles, presentations, and cases by Drake Direct. Also provided are links to the Drake Direct blog and twitter feed.
Election 2012 Social Media Barometer Dashboard for Candidates Obama and Romney [INFOGRAPHIC] As the 2012 election season ramps up, we find ourselves
The Nuts and Bolts of Database MarketingWhat Every Marketer Needs to Know to be Successful in this New Digital Era Presented by
REACH MAKES GEOGRAPHICAL TARGETINGRELEVANT FOR E- MAIL By Elena Bond The following article, written by Elena Bond, a senior marketing analyst at
The Data Warehouse: Your Key to More Profitable Customer Data Presented by Perry and Rhonda Drake at the Business Publishing Conference and
Current State of SEM Education in the Universities A Roundtable Discussion with Professor Perry D. Drake, Summer 2007 Search Marketing Standard magazine
Building a Profit Producing Database…What Every Marketer Needs to Know to be Successful Presented by Perry and Rhonda Drake
Demystifying the Modeling Process Through Proper Testing Techniques Presented by Perry D. Drake at the Annual DMA Non-Profit Conference,
The Importance of New List Placement in the Merge/Purge ProcessBy Perry D. Drake The following article, written by Perry D Drake, appeared
Best PracticesYour Path to World-Class Direct Marketing Perry and Rhonda Drake of Drake Direct provided input for the following article that appeared
Drake Direct has created a free Excel based tool for marketers to help them design and analyze their marketing test results. It also includes a break-even calculator. Various test design and analysis “how-to” videos can be found on Perry’s Youtube channel. Check them out.
Perrys dsicusses various topics including how to use Alexa for competitive analysis, google keyword suggestion tool, interviewing tips for digital marketers, etc. 26 videos in total on many topics.
The definitive marketing data analytics books available today. Used throughout many universities within marketing data analytics programs including NYU. This book also discusses multivariate and factorial test design.