Database Marketing Survey Summer 2006


Database Marketing Survey
Summer 2006



A survey of industry professionals regarding the maintenance and usage of customer data.


Drake Direct, a database marketing consulting firm, in an effort to gauge satisfaction of direct marketing industry members on the usage of customer information, conducted a follow-up survey to 2,000 industry professionals during the summer of 2006 to their originally published 1999 database marketing survey.

In this survey you will learn:

  • The most popular analytical techiques used by marketers today
  • How well marketers keep their customer data clean and up to date
  • The usage of tools for dashboard reports and other key customer metrics
  • Overall industry satification levels

To see the complete survey including survey details and all tabulated data, simply click on the link below.


 Click here to open complete survey writeup