Secrets of Test Design and Analysis Presented by Perry and Rhonda Drake at the DMA 2006 Annual Conference and Exhibition, San Francisco, CA At this session you will learn the various secrets of developing, executing and analyzing your testing program so that sound marketing decisions are made every time, guaranteed. You …
Building a Profit Producing Database…What Every Marketer Needs to Know to be Successful Presented by Perry and Rhonda Drake at the Annual Circulation Management Conference, Hyatt Regency, Chicago, June 14-16, 2006 Advertising uncertainties and mounting costs are putting increasing pressure on publishers to develop new revenue streams, and many are looking …
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Conducting Data Audits to Ensure IntegrityBy Perry and Rhonda Drake The following article, written by Perry and Rhonda Drake of Drake Direct, appeared in the February 15, 2006 issue of DM News Online. Whether you are involved in a new business or one that is well established, the importance of conducting data audits to ensure …
Time to Check Your Assets Perry and Rhonda Drake of Drake Direct were interviewed by Lisa Yorgey of Target Marketing Magazine for an artilce on Data Integrity. This interview appeared in the January 1, 2006 issue of TM online. Good, quality data is the backbone of any direct marketing exercise. Erroneous or missing data …
Demystifying the Modeling Process Through Proper Testing Techniques Presented by Perry D. Drake at the Annual DMA Non-Profit Conference, Waldorf-Astoria Hotel, New York City, August 17-18, 2005 Did you know that response models are not difficult to implement? They will allow you to reap great rewards in terms of improving response …
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The Science of Sample Sizes Perry Drake of Drake Direct helped co-write an artilce for Target Tipline to assist direct marketers in designing and analyzing their marketing tests. This article appeared in the July 20, 2005 online publication The secrets of testing come down to seven straightforward and essential guidelines: Ensure the sample sizes …
The What, When, Why and How of Renewal Modeling Rhonda Drake of Drake Direct wrote an article for Subscription Marketing, a newsletter dedicated to circulation executives on how better leverage subscription renewals via modeling. This article appeared in the July/August 2005 issue Renewal modeling is the one topic that is the most controversial among …
Building Lasting Customer Relationships – A Case Study from Business Week Presented by Rhonda Knehans Drake at the Annual DMAW Conference and Expo, Washington DC, May 4, 2005 An in-depth analysis of a well-established magazine publisher identified its introductory subscribers who would renew at acceptable rates. At this session Rhonda revealed …
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The Secrets of Test Design Strategies Presented by Perry D. Drake at the Annual DMAW Conference and Expo, Washington DC, May 4, 2005 Learn the best ways to develop and execute test design programs and analysis for your campaings. Using actual examples and pertinent case studies, this hands-on session is guaranteed to provied you with …
Maximizing ROIThrough Proper Testing Techniques Presented by Perry D. Drake at a DMIX Luncheon held at the Yale Club, New York City, November 10, 2004 At this lunch session we discussed how a marketer utilizes a database to ensure maximum return on investment via proper test design and analysis. In particular …
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